Examining the Factors Affecting the Problem of Experiencing Difficulties while Online Shopping in Turkey with Categorical Data Analysis

The growth of Internet use, along with the ever-evolving and changing technology, has shifted trade made by traditional methods to electronic media. Although there are several definitions, online shopping can be defined as any step in reciprocal exchange money, commodities, or services between buyer seller through use internet technologies. Online evolved into one most important mega-trends world economy, a broad scope. scope buying activities is quite broad, extending from individuals other businesses, governments, relevant organizations, it possible reach market consumer quick communication. As result, economic, political, legal, institutional, cultural, social, aspects influence activities.
 When purchasing goods Internet, buyers encounter variety problems. goal this study look socio-demographic economic elements that cases when people experience problems their purchases. used micro data set 2021 Information Communication Technology Usage Survey Households conducted Turkey Statistical Institute. research's sampling method 2-stage stratified cluster sampling. factors connected have purchases been determined using binary logistic regression analysis.
 In last three months, 52.4% men research said they had website mobile application. According study, 51.9% eastern region reported having difficulty transactions result research, discovered education level, income age, gender, profession, family size, financial over regional characteristics all linked experiencing shopping.